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Love+ is an innovation startup venture, 100% invested and owned by Electrolux Group. The vision is to create a direct-to-consumer platform to drive Electrolux IoT devices business in China.
I was the experience director of this project. By closely collaborating with marketing, product, engineering, growth and operation team, my responsibilities include:
- Defining product architecture
- Taking charge of qualitative & quantative research
- Developing user journey, workflows, and visual design
- Leading 2 designers and 2 content strategists
- Overlooking content development
- Managing vendors of VI, research

Muyun Xiao
Experience Design Lead, Full Stack UX Designer Shanghai, China