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Joybee160 combines the functions of MP3 player and USB-stick. The target group is around the age of 18 to 25, and are at the level of students or entry level workers.

The design uses a large area of acrylic material to let the product has a luxury quality, this approach also allows a cleaner body by effectively integrating the screen and the key region. The bottom of Joybee160 is slightly expanded, which giving a personified image, also adds an interesting quality.
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