Naiyana Hardy

Celebrating Everyday Occasions Campaign: A Big Enduring Idea for McDonald's. Developed concept for a regional market prior to national launch. McDonald's 'i'm lovin' it' campaign framework is expressed as 'the food i love, the moment i share, and the feelings i get.’ Grounded in the brand's personality, always playful, optimistic, real, delighting and distinctive. Two months after launching the sales was up 32% in a single month. Media: A mix of outdoor, TV commercials, radio, bus wraps, direct mail, magazine, web + mobile ad and social media.

• Advertising
• Art Direction
• Graphic Design
• Print Production
• Photoshop
• Illustrator