Nasir Mohamed

ORTHO Home Defense MAX Ant Traps - Magazine print - Copywriter: Michael Potash

ORTHO Home Defense MAX Ant Traps - In-store Ambient - Copywriter: Michael Potash

ORTHO Home Defense MAX Ant Traps - Web Takeover - For this website takeover, ants will begin to crawl onto the user's screen from the top-left corner. The ants will grow in number until there is an identifiable swarm on the screen. At this point, the ORTHO Home Defense Max ant trap will fall into the middle of the window. Shortly after, a single ant will walk to the other side of the ant bait and begin waving a white flag. This will be followed by a super and a call to action that leads to the ORTHO website.