Infiniti G37
The Process Of Creating A Digital Strategy
The Process Of Creating A Digital Strategy_1
What does excitement mean?
Big Idea
Current Brand Perception
Infiniti G37 Sedan
Target Audience
Target Audience's Profile
Target Audience’s Brand Experience
Target Audience Communication Touchpoints
Digital Fact Sheet For Our Target Groups
Digital Media Channels Opportunities
Digital Channel Communication Plan
Digital Channel Communication Plan_1
gLike
Infiniti G37_ A Digital Strategy
"The excitement you can control"
"The Restless Drivers"
- Single male
- 25-35 years old
- Income $90,000
- Digitalized
- Active
- Adventurous
- Spontaneous
- Daring
- Aspirational
- A trend follower who wants to be a trend establisher
Phase 1: YouTube and Interactive banner
Phase2: Microsite, Gaming platform& Partnership and Mobile Application
Phase 3: Facebook and E-newsletter