I was contracted by Four & One Group, a creative business agency in Qatar, to redesign their brand identity and create an overall tone of voice and feel to umbrella over all their sectors. The agency specializes in event management, marketing, branding and identity, and digital and media investment.
To begin the project, I conducted extensive research into the industry and the target audience to ensure the new identity and tone of voice would resonate with their clients. I then created several design concepts, presenting them to the team at Four & One Group for feedback and refinement.
Once a final design was selected, I continued to work closely with the team to create stationery, website, and presentation templates for each sector. These materials needed to be cohesive and consistent with the new brand identity, while also allowing for differentiation between the different sectors.
