A press ad on Don't Drink and Drive for AAAI (Advertising Agencies Association of India) using Adobe Illustrator. The idea is to put the message across in the simplest possible manner that drinking and driving can lead to DEATH, which has been done by turning the letters DIE in the word DRIVE in RED.
Aquafina - Hoarding with the new concept of Aquafina using Adobe Photoshop. PURE INSIDE - Since 70% of our body is made up of water so give it the PUREST. This is the underlying thought which has been showcased by making a body part completely with Aquafina’s (pure) water.
ECV - Logos for Equitrax Corporate Ventures using Adobe Illustrator. Idea was to explain the slogan "beyond a vision". The 1st explains that by means of negative and positive space where the letters do not have a closing boundary and hence justifying the slogan. The 2nd conveying the multiple perspectives of the firm towards the services it provides and thus justifying the slogan. In 3rd kite symbolises freedom. One of the important traits of the company's business is in being "Desi" but yet global.
CBZ Extreme - Designed a poster by only showcasing CBZ Extreme using Adobe Photoshop. The idea was to show product’s sophistication and strength.
PEPSI - Press ad for PEPSI using Adobe Photoshop. The idea was to promote the sales of PEPSI by means of coupon which the consumer can cut it from the newspaper and redeem it with a free PEPSI at Nirula’s with a combo of a burger and fries.
PEPSI MAX - Innovative POS to launch PEPSI MAX in the Indian market using Adobe Photoshop.
FAME PEPSI - Designed POS for the FAME PEPSI promo using Adobe Photoshop. The idea was to promote PEPSI in FAME ad labs.
Youngistaan - Unit design using Adobe Photoshop. The idea was to design a unit for the food joints where all PEPSI sells. The idea behind showing the tongue is to connote the hunger of Youngistaan (young hindustaan). Its hunger for growth and lot many things in addition to food.
diet PEPSI - Advertising for diet PEPSI using Adobe Photoshop to enhance the sleekness and sophistication of the product and convey the key message - STAY SLIM.
PEPSI - Innovative (interactive) poster for PEPSI using Adobe Photoshop. The idea was to communicate a promo where when a consumer drinks PEPSI and shares his best fantasy, s/he gets to customize her/is party according to her/is own choice. The 3 wheels can rotate in nature which acts like a wheel of fortune forming the best party combo for the consumer.
SONY BRAVIA - Magazine ad for SONY BRAVIA using Adobe Photoshop. The idea was to promote the detailed features of BRAVIA LCD televisions.
Stop Domestic Violence - Press ad on Stop Domestic Violence for AAAI (entry for the Young Lions Cannes Awards) using Adobe Photoshop. The stitches in this visual symbolise all the reasons (like love for her husband etc.) because of which a woman does not speak up and at the same time also depict the violence which could be as brutal as stitching the lips.
Campaign to promote Delhi Metro Rail - It’s a college assignment. Software used was Adobe Photoshop and CorelDraw. The idea was to show comparison to highlight (rather exaggerate) the features of Delhi Metro Rail and thereby pull the target audience to it.
Campaign to promote Delhi Metro Rail - It’s a college assignment. Software used was Adobe Photoshop and CorelDraw. The idea was to show comparison to highlight (rather exaggerate) the features of Delhi Metro Rail and thereby pull the target audience to it.
Campaign to promote Delhi Metro Rail - It’s a college assignment. Software used was Adobe Photoshop and CorelDraw. The idea was to show comparison to highlight (rather exaggerate) the features of Delhi Metro Rail and thereby pull the target audience to it.
Campaign to promote Delhi Metro Rail - It’s a college assignment. Software used was Adobe Photoshop and CorelDraw. The idea was to show comparison to highlight (rather exaggerate) the features of Delhi Metro Rail and thereby pull the target audience to it.
Campaign to promote Delhi Metro Rail - It’s a college assignment. Software used was Adobe Photoshop and CorelDraw. The idea was to show comparison to highlight (rather exaggerate) the features of Delhi Metro Rail and thereby pull the target audience to it.
Campaign to promote Delhi Metro Rail - It’s a college assignment. Software used was Adobe Photoshop and CorelDraw. The idea was to show comparison to highlight (rather exaggerate) the features of Delhi Metro Rail and thereby pull the target audience to it.
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Ad design