Leading the charge in the branding and identity design for the Yellow Ribbon Reintegration Program. A great program initiative to help with Natl. Guard/Reserve members help in finding the resources and connecting them throughout their pre/active/post deployment duty cycle. This initial concept was well received and upon final stakeholder review, the direction was to include a more realistic ribbon with free flowing curves and other supporting elements to help with reuse on other medium (i.e. Lapel pins).
What I learned:
Being apart of this really provided the opportunity to contribute with a community of amazing designers to produce some 'award winning' options, as well as strategize ways we would transform the branding for other mediums that were discovered.
To learn more about the intiative, visit www.yellowribbon.mil/yrrp/
gLike
Identity