How do you keep an enduring visual system fresh? Radically integrate the season visual artist's work into the design of the brochure, rather than just limiting the artist's work to the cover. In previous seasons, we always pushed the visual system to its limits, making sure that each season's brochure was new, but always on brand.
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Brochures: Music@Menlo
Brochure design for various Music@Menlo series.