Concept Cars - Design Management

Designstudies - The strategic use of concept cars in the automobile industry - Theoretical Diplom Thesis in Design Management:
My aim was to give an overview of the diversity and to outpoint the benefits of concept cars. I described diverse functions to ease the strategic application of this "instrument".
My work is about the aims of concept cars internally and externally and its benefits for the different stakeholders. I tried to find categories for the fundamental types of concept cars, although it’s a combination of several goals that are strived with each of them.

Nico Klaeber
Manager Industrial Design | Telekom Design Koeln, Germany