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Incredibly challenging and interesting to work on, Rugged Extreme pushed my CMF expertise further while educating me on Dell's diverse consumer base and needs.
Led CMF process from initial macro-trend research, early material exploration, model support, merchandising strategies and final manufacturing specifications.
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Latitude 14 Rugged Extreme CMF Insights
Freelance, Full-time
Nicola Honeycutt
CMF Design/Creative Strategist Austin, TX