Baby Monitor for Solitech, at Sequoia-studio
Baby Monitor for Solitech, at Sequoia-studio from Nicolas MELAN
Baby Monitor for Solitech, at Sequoia-studio

Brief:
Solitech wanted to offer an innovative product in terms of shape to better position themselves on the European market for safety/baby products. The baby monitor had to bring a resistive touchscreen display, and a nightlight.

Strategic design choice:
Reinforce parent’s peace of mind, with a design that looks serious (it is a security product). But the baby monitor is not a toy, and yet, it needs to be reassuring, with soft and round shape (both for parents and babies).
My involvement in this project:
• design team leader & lead designer • project / ressources management
• client interface • market analysis
• trend analysis • product general architecture
• internal component placement • tech integration
• industrial design (sketching, CAD, CMF) • 3D rendering
• follow-up with engineers and factories

View Website
Brief: Solitech wanted to offer an innovative product in terms of shape to better position themselves on the European market for safety/baby products. The baby monitor had to bring a resistive touchscreen display, and a nightlight. Strategic design choice: Reinforce parent’s peace of mind, with a design that looks serious (it is a security product). But the baby monitor is not a toy, and yet, it needs to be reassuring, with soft and round shape (both for parents and babies). My involvement in this project: • design team leader & lead designer • project / ressources management • client interface • market analysis • trend analysis • product general architecture • internal component placement • tech integration • industrial design (sketching, CAD, CMF) • 3D rendering • follow-up with engineers and factories
The product keeps coherence of shape between the parent unit and the baby unit (for aesthetic reasons, but also cost optimisation; the rear plastic shell is used on both parent and camera module). The baby unit incorporates a nightlight in addition to its camera, and can be put, or clamped on furniture. It won a Silver M-Joy Zhongshan Design Award in 2017. Most of the video baby monitors on the market have a style close to the toy trend, but a baby monitor is a security object, it is not a toy. Others have a style linked to the world of high-tech video monitoring, especially for the camera module. But it’s a product used by parents to keep an eye on their little one, so the product cannot be “cold” and impersonal. For this project, I decided to work more on a cocooning ambience, a form that reassures, sober, but close to the baby universe.
Backstage of the project.
M-Joy Silver Award.
gLike
Baby Monitor for Solitech, at Sequoia-studio

Brief:
Solitech wanted to offer an innovative product in terms of shape to better position themselves on the European market for safety/baby products. The baby monitor had to bring a resistive touchscreen display, and a nightlight.

Strategic design choice:
Reinforce parent’s peace of mind, with a design that looks serious (it is a security product). But the baby monitor is not a toy, and yet, it needs to be reassuring, with soft and round shape (both for parents and babies).
My involvement in this project:
• design team leader & lead designer • project / ressources management
• client interface • market analysis
• trend analysis • product general architecture
• internal component placement • tech integration
• industrial design (sketching, CAD, CMF) • 3D rendering
• follow-up with engineers and factories

View Website
Available
Freelance, Full-time, Moonlighting
Nicolas MELAN
Industrial Designer, Strategist, Consultant & Coach - I help brands... Zhongshan, China