Business Luggage Range for Carlton, at Sequoia-studio
Business Luggage Range for Carlton, at Sequoia-studio from Nicolas Melan
Business Luggage Range for Carlton, at Sequoia-studio

Brief:
Strengthen the brand identity of Carlton on the European market with a new range of more premium business luggage (going upmarket). The range of 6 luggage would be made of Polycarbonate (PC), and feature an aluminum frame. All luggage would be nest-able, and would be the signature/emblem of the brand.

Strategic design choice:
Working on the brand values first, then revamping the brand design codes, and finally design the new iconic premium luggage of Carlton. Give a new impulse to Carlton, so they could leverage on (for communication purposes), but also to design subsequent luggage.

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https://www.youtube.com/watch?v=CgvAUxv4Gh8
Commercial from Carlton, featuring the business luggage cabin size, in signature, at the end of the video.
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Business Luggage Range for Carlton, at Sequoia-studio

Brief:
Strengthen the brand identity of Carlton on the European market with a new range of more premium business luggage (going upmarket). The range of 6 luggage would be made of Polycarbonate (PC), and feature an aluminum frame. All luggage would be nest-able, and would be the signature/emblem of the brand.

Strategic design choice:
Working on the brand values first, then revamping the brand design codes, and finally design the new iconic premium luggage of Carlton. Give a new impulse to Carlton, so they could leverage on (for communication purposes), but also to design subsequent luggage.

View Website
Available
Full-time
Nicolas Melan
Co-founder & General director Asia at Sequoia-studio Zhongshan, China