Video doors for Shidean-Legrand, at Sequoia-studio
Video doors for Shidean-Legrand, at Sequoia-studio from Nicolas MELAN
Video doors for Shidean-Legrand, at Sequoia-studio

Brief:
Design a range of video doors for Shidean-Legrand, to help them to go upmarket, in China. Shidean-Legrand wanted video doors with entry-level designs and mid-range designs (their planned positioning). They also wanted to explore what could be a premium positioning.

Strategic design choice:
Video doors are most of the time bought by construction companies, and pre-installed in flats / homes. It is purchased most of the time as B2B, but ultimately used by consumers. So I took care of the needs of both targets. Illustrate what could be a premium positioning for Shidean-Legrand, to answer the client’s demand, but recommending to only go with mid-range positioning, as they would not have the brand image to support a premium positioning in the short term.

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Shidean-Legrand - Video door / entry-level positioning Wall embedded black & white video door, with cathodic display. The old technology remain hidden, when the display is off, thanks to a mirror finish.
Bticino - Video door / midrange positioning This colour video door was originally designed for Shidean-Legrand, but the Legrand Group, decided to use it also for their Italian brand, Bticino. This version is wall embedded, and use a standard in-wall mounting, for easy mounting, and saving manufacturing costs.
Shidean-Legrand - Video door / midrange positioning Simple version of a colour video door, with touch-sensitive buttons. The product is wall embedded, and use a standard in-wall mounting for easy mounting, and saving manufacturing costs.
Shidean-Legrand - Video door / premium positioning The video door is held in position on the wall by aluminium back frame, that is not visible in front view, so the product looks like “floating” on the wall. The back frame brings an aluminium front part, which integrates the speaker, with laser engraved holes, and the physical buttons.
Shidean-Legrand - Video door / premium positioning The video door is held in position on the wall by aluminium back frame, that is not visible in front view, so the product looks like “floating” on the wall. All the commands of the video door are touch sensitive, and located on the horizontal real aluminium bar. The S.O.S and door opening buttons are physical buttons, located on each end of the aluminium bar.
Backstage of the project.
Video of one of the products. Video done by Bticino (Group Legrand).
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Video doors for Shidean-Legrand, at Sequoia-studio

Brief:
Design a range of video doors for Shidean-Legrand, to help them to go upmarket, in China. Shidean-Legrand wanted video doors with entry-level designs and mid-range designs (their planned positioning). They also wanted to explore what could be a premium positioning.

Strategic design choice:
Video doors are most of the time bought by construction companies, and pre-installed in flats / homes. It is purchased most of the time as B2B, but ultimately used by consumers. So I took care of the needs of both targets. Illustrate what could be a premium positioning for Shidean-Legrand, to answer the client’s demand, but recommending to only go with mid-range positioning, as they would not have the brand image to support a premium positioning in the short term.

View Website
Available
Freelance, Full-time, Moonlighting
Nicolas MELAN
Industrial Designer, Strategist, Consultant & Coach - I help brands... Zhongshan, China