Adagio VR Brand Identity Development
Adagio VR Brand Identity Development from Nicholas Symes
Adagio VR Brand Identity Development

Sometimes the pressure of a tight deadline helps us produce work we can be proud of. There's no time for second-guessing, and we have to trust our instincts. This was the case when Sanya from Adagio VR contacted me with a brief to rethink her startup's branding. Two days before their launch at a wellness conference in London. Sanya and her team were dream clients, helping expedite a rapid-fire discovery session which furnished me with all the details I needed to come up with a brand direction we're all very proud of. Adagio VR integrates clinically utilised therapeutic techniques that break and change the relationships between memories and emotions, offering immediate relief and systematic transformation of mental health. "Adagio", in musical terms, means slowing down, which is exactly what Adagio VR enables people to do. The name does a lot of heavy lifting in branding terms, so I combined the visual of a VR headset with bespoke typography to create a bold and memorable brand mark.

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The wordmark contains two hidden virtual reality headsets – the first is a side view incorporated in the "A", and the second is a front view in the loop of the "g". The futuristic yet friendly feel of the type treatment hit the sweet spot in terms of the band tone we were trying to portray.
The "A" afforded us the opportunity to develop a striking brand pattern.
Alternate lockups, colourways and icons were developed to allow for versatile branding applications across all physical and digital touchpoints.
Serene imagery and a calming blue colour palette add the finishing touches to the Adagio brand identity system.
The proposed website design, yet to be implemented, offers a calming and informative user journey.
Social channels showcase the versatility of the brand asset pack.
With Adagio set to launch their new brand at the Watercooler Wellness convention in London a couple of days after first contact, I had to whip up an exhibition stand design for them to showcase their product to the wellness community.
In addition to the exhibition stand design, I also designed some branded items for the launch.
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Adagio VR Brand Identity Development

Sometimes the pressure of a tight deadline helps us produce work we can be proud of. There's no time for second-guessing, and we have to trust our instincts. This was the case when Sanya from Adagio VR contacted me with a brief to rethink her startup's branding. Two days before their launch at a wellness conference in London. Sanya and her team were dream clients, helping expedite a rapid-fire discovery session which furnished me with all the details I needed to come up with a brand direction we're all very proud of. Adagio VR integrates clinically utilised therapeutic techniques that break and change the relationships between memories and emotions, offering immediate relief and systematic transformation of mental health. "Adagio", in musical terms, means slowing down, which is exactly what Adagio VR enables people to do. The name does a lot of heavy lifting in branding terms, so I combined the visual of a VR headset with bespoke typography to create a bold and memorable brand mark.

View Website
Available
Freelance
Nicholas Symes
Graphic Designer Johannesburg, South Africa