Briefmapp Brand Identity Development
Briefmapp Brand Identity Development from Nicholas Symes
Briefmapp Brand Identity Development

Briefmapp's digital briefing tools help creatives and their clients organise their ideas, while nurturing their creativity. Their digital productivity tool is aimed at people who take and give briefs daily: creatives, agencies and their clients. The software aims to service the $350-billion global advertising industry which shapes the global media/consumer landscape, and for the trailblazing emerging freelance economy, worth $4-trillion globally. Their target markets include freelancers, agencies and their clients in the USA, the UK, and EMEA, as well as digital nomads working solo or in teams. My aim in the development of this brand identity system was to produce an asset pack as bold, brave, diverse and fun as the brains behind Briefmapp, and the larger industry the software seeks to serve. I developed a total brand system including logos, iconography, typography, patterns, photography treatments and mascots, all infused with the energy that defines Briefmapp and its desired clients.

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Combining the letter 'B' for Briefmapp with a location marker and a heart shape, the logo evokes the ideas of creative love and organisation. Designed to be recognisable at even the tiniest of sizes, it is simple, iconic and highly adaptable, and stands for a world in which creativity is organised, but not lost.
A vibrant colour palette further emphasises the fun side of the brand and its clients, combining with a strong typeface and simple geometric shapes to produce an identity system comfortable in its own playfulness.
With a thorough brand style guide and ever-growing brand asset library at their disposal, Briefmapp are poised to adapt to any and all changes that the fast-paced MarTech world may throw at them.
The versatility of Briefmapp's colour palette, photography, typography and brand asset pack allow the brand to express itself in a variety of ways across the digital realm, from websites and apps...
...To social media channels.
Personalised digital V1CE cards add a sheen of professionalism with a humanist twist.
The adaptability of the brand provides opportunities for bold applications across multiple corporate gifting and apparel items, from pencil cases...
...To enamel coffee (aka "Creativity Juice") mugs.
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Briefmapp Brand Identity Development

Briefmapp's digital briefing tools help creatives and their clients organise their ideas, while nurturing their creativity. Their digital productivity tool is aimed at people who take and give briefs daily: creatives, agencies and their clients. The software aims to service the $350-billion global advertising industry which shapes the global media/consumer landscape, and for the trailblazing emerging freelance economy, worth $4-trillion globally. Their target markets include freelancers, agencies and their clients in the USA, the UK, and EMEA, as well as digital nomads working solo or in teams. My aim in the development of this brand identity system was to produce an asset pack as bold, brave, diverse and fun as the brains behind Briefmapp, and the larger industry the software seeks to serve. I developed a total brand system including logos, iconography, typography, patterns, photography treatments and mascots, all infused with the energy that defines Briefmapp and its desired clients.

View Website
Available
Freelance
Nicholas Symes
Graphic Designer Johannesburg, South Africa