'Home Values' Qualitative Survey - 'My Home' survey tool comprising of a survey booklet and disposable camera enabling homeowners to document the pros and cons of their upgrade choices.
In Home Interviews - Homeowner interviews were conducted across the country, delving into all aspect of the home's design, materials, and technology.
Design Choices Quantitative Survey - The design choices program comprised of a unique survey and communication system mailed out new homeowners of BuildIQ's homebuilder customers.
Satisfaction Survey Reports - On completion, each homebuilder received a customized report and in-person presentation, documenting overall satisfaction and identifying key homebuyer influences.
Homebuilding Industry Research - Survey tool used with homebuilders to identify, information, tools, and services that they would be willing to utilize in a web-based environment.
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Consumer Research
