Client : Colors channel program- 'khatron ke khiladi' Concept: The show is to overcome your fears and complete all impossible tasks. Inshort fight your fear be the khiladi. Ideas ae based on the same concept. Idea: Creative lift branding on the floor which gives the illusion of bottom less floor.
Client : Colors channel program- 'khatron ke khiladi' Concept: The show is to overcome your fears and complete all impossible tasks. Inshort fight your fear be the khiladi. Ideas ae based on the same concept. Idea: The grab handles will have the vinyl of a hot burning rod and the communication saying “ Too hard to handle”.
Client : Colors channel program- 'khatron ke khiladi' Concept: The show is to overcome your fears and complete all impossible tasks. Inshort fight your fear be the khiladi. Ideas ae based on the same concept. Idea: A burnt & badly damaged car to be stationed at malls/airports depicting the brutal nature of the show.
Client : Colors channel program- 'khatron ke khiladi' Concept: The show is to overcome your fears and complete all impossible tasks. Inshort fight your fear be the khiladi. Ideas ae based on the same concept. Idea: A graveyard to be created at malls/airports which will have the tombstones of the Past failed participants. Alongwith it having a backdrop which reads “ Will you survive ?”
Client : Colors channel program- 'khatron ke khiladi' Concept: The show is to overcome your fears and complete all impossible tasks. Inshort fight your fear be the khiladi. Ideas ae based on the same concept. Idea: At malls in a fish tank we will place real snakes for passerby’s to experience the danger of the show Up close & Personal
Client : Colors channel program- 'khatron ke khiladi' Concept: The show is to overcome your fears and complete all impossible tasks. Inshort fight your fear be the khiladi. Ideas ae based on the same concept. Idea: Implanting the spikes on the Zebra Crossing showing the brutal nature of the journey of a participant.
Client : Colors channel program- "sur kshetra" Concept was to show the 'maha yudh' between two countries..musical war. Idea: To Highlight the “Sur kshetra” logo we will have the cut out of the Logo and give the fire effect.
Client : Colors channel program- "sur kshetra" Concept was to show the 'maha yudh' between two countries..musical war. Idea: When the Show or War begins it often begins with the traditional sound of Dhol - Nagada, So to depict the same we shall place the Huge Dhol (Nagada) to Show that the show is now began.
Client : Samsung Android phone/ Smart TV Concept: hoarding based ideas. Idea: To have real people on billboard launching the mobile as they will display the new smartphone by holding a big cutout of the mobile and the main features like apps / Facebook / twitter / whatsapp in the form of huge Cards in hand
Client : Colors channel program- "sur kshetra" Concept was to show the 'maha yudh' between two countries..musical war. Idea: Client : Colors channel program- "sur kshetra" Concept was to show the 'maha yudh' between two countries..musical war. Idea: To have the broken wall on the hoarding and have the “ Sur kshetra” placed in center , This signifies that music has the ability to break the walls and unite people.
Client : Colors channel program- "sur kshetra" Concept was to show the 'maha yudh' between two countries..musical war. Idea: With the Musical staircases Every individual will take the staircase instead of escalators this will signify that music brings togetherness. We shall have branding of “Sur Kshetra”
Client : Samsung Android phone/ Smart TV Concept: Iconic ideas. Idea: Creative building facade branding on the building with the apt use of the windows.
Client : Samsung Android phone/ Smart TV Concept: Iconic ideas. Idea: To place a huge structure where a hand is touching the latest smart phone. This will emphasize the “Single touch ability “ and will also attract many
Client : Skoda Octavia A-7 Concept: RED Carpet welcomes the legend. Idea: DAY 1 : Only the red carpet with paparazzi
lient : Skoda Octavia A-7 Concept: Red Carpe- Return of legend Idea: DAY 2: The return of legend with two light blinking. (create more curiosity)
Client : Skoda Octavia A-7 Concept: RED Carpet welcomes the legend. Idea: DAY 1 : DAY 3: here comes the legend.
Client : Skoda Octavia A-7 Concept: Amazing Moments Idea: creative branding on roads. (showing that roads are happy to welcome our new sensation)
Client : Skoda Octavia A-7 Concept: Key features Idea: To take three billboards and have cut out of the car that will signify speed effect as the car has passed them all.
Client : Skoda Octavia A-7 Concept: Key features Idea: Idea that depicts strength and power of the vehicle.
Client : Skoda Octavia A-7 Concept: Key features Idea: To have the outline hallow cut on the flex that will signify the concept of witnessing amazing moments with Skoda. (One can see through the flex).
Client : Skoda Octavia A-7 Concept: Key features Idea: seats in the multiplexes will be converted into luxurious seats of the new Octavia
Client : Skoda Octavia A-7 Concept: Key features Idea: To have the huge jut out of the side mirror that will show all amazing moments.
Client : Skoda Octavia A-7 Concept: Amazing moments Idea: creatively showing the speed of the car.
Client : Skoda Octavia A-7 Concept: Key features Idea: To have the specially modified trolley that is stretched. This will justify the leg space and the overall space inside the car.
Brand: Skoda-superb-facelift Key features:Ultimate Comfort Skoda Superb Experience. Creative Floor sticker Placements at the front row of the waiting lounge inside airports. (This we can do it inside malls/Corporate hubs/ and Private lounge of Multiplex)
Brand: Skoda-superb-facelift Key features:Ultimate Comfort Skoda Superb Experience. Idea: Sensor based Interactive Posters / boards The headlights lights up with an engine sound when someone comes near.
Brand: Skoda-superb-face lift Key features:Ultimate Comfort Skoda Superb Experience. Idea: Creative Floor sticker along with the Skoda Experience Lounge.
Client : Nokia 808 Concept: showcasing key features of the handset . best video quality Idea: To depict that this phone captures in life like quality we will have an installation at crowded streets where the screen area will be hollow so that you can see the real world through it.
Client : Nokia 808 Concept: showcasing key features of the handset . best video quality and camera Idea: Having a real man do rappelling on a billboard to highlight the “Life like picture quality aspect”.
Client : Nokia 808 Concept: showcasing key features of the handset they are, 41 mp camera Idea: Placing massive sized grasshoppers at parks which will signify that you can blow up images to incredible sizes using the Nokia 808 with the communication “Witness the world in Epic proportion”
Client : Nokia 808 Concept: showcasing key features of the handset they are, 41 mp camera Idea: Taking a series of Hoardings which will have blur to a sharp creative to symbolize the Megapixel factor in which the last hoarding will have the sharpest and the blown up image of the bird with Nokia branding.
Client : Nokia 808 Concept: Nokia 808.. Ideas are build to highlight on main features of the handset they are, 41 mp camera and amazing video making quality. Idea: Using diff. surfaces such as bricked walls, on which we will paste the creative of the same surface except it will be a blown up version and also a sharper one.
Client : Nokia 808 Concept: showcasing key features of the handset they are, 41 mp camera Idea: We will take up a site which is around mountains with the cutout of a person holding the phone now the screen shows the actual forest which is behind but with a zoomed in image of the Lion & Lioness and a communication “Discover the hidden mystics”.
Wish to click the picture of your kids and you are unable to take the proper image?? You need Nokia Lumia ! We tell you y-
Brand: Nokia Nokia Lumia 1020 Key features: 41 MP / Best Zoom ever … The world’s greatest camera phone experience Idea:Comparison where one side will be pixelated and other will be sharp and will have the cut-out of the kids.
Brand: Nokia Nokia Lumia 1020 Key features: 41 MP / Best Zoom ever … The world’s greatest camera phone experience Idea:Adaptation for the previous idea.
Brand: Nokia Nokia Lumia 1020 Key features: 41 MP / Best Zoom ever … The world’s greatest camera phone experience Idea: This gives the impression that you can zoom right into the environment behind the hoarding and see what is there. (Cut out of the hand holding the phone.)
Brand: Nokia Nokia Lumia 1020 Key features: 41 MP / Best Zoom ever … The world’s greatest camera phone experience Idea: Huge Floor sticker inside mall to suggest the picture quality and sharp image given by super zoom quality and 41 MP. Camera.
Brand: Nokia Nokia Lumia 1020 Key features: 41 MP / Best Zoom ever. The world’s greatest camera phone experience Idea: This gives the impression that you can zoom right into the environment behind the hoarding and see what is there.
Brand: Nokia Nokia Lumia 1020 Key features: 41 MP / Best Zoom ever. The world’s greatest camera phone experience Idea: In this idea we have created the “Fox” made with blocks that appears like a pixelated version. In front of it we shall have the board which will have the clear image of the same Fox with the communication “See the world in more Detail. 41 MP camera” This will grab lot of Eyeballs.
Brand: Himalaya herbals Himalaya Toothpaste Key features: Sparkling White Idea: To make Creative use of top lamps falling into white sparkling glowing teeth.
Brand: Himalaya herbals Himalaya Toothpaste Key features: Sparkling White Idea: To have white sparkling smile along with branding and the mannequins tied with ropes cleaning teeth signifying as with Himalaya toothpaste its 24 hrs. of protection and results into white sparkling teeth.
Brand: Himalaya herbals Purifying Neem Face wash Key features: Pimple free skin Idea: creative branding on the mirrors placed in beauty shops/ jewelry shops / spectacles where one views oneself in mirrors. The mirror will have light spots / Pimples as stickers and the creative placed below saying “Pimple? Purifying Neem Face Wash Get rid of troublesome pimples and acne”
Brand: Lipton Ice Tea "Get refreshed naturally" The Objective of the campaign was to announce the arival of Lipton Ice Tea. We Decided to showcase it in 2 steps transformation- One from Dry and arid landscape transform to Icy glaciers and second into a lush green senic landscape.to bring out live demo of the entire brand story with motion and feel via Outdoor.
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Presently working in OOH media..Scroll the project.

Being In OOH media, Got chance to work on various brands (almost all). The Challenge was to portray the concepts/ideas on OOH platform with the help of traditional mediums, activity areas and technology.
Here are some ideas that I have Worked on. (cant share much, but tried)

Niharika Mahatme
Open for Opportunities! Mumbai, India