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Matka Kulfi
The objective was to revive the kulfi eating culture through a mass produced product that reflects the feel and experience of enjoying the traditional Indian frozen desert. Various factors were taken in consideration during the design of the packaging like Manufacturability, Stability, Assembly, Transportation, Distribution, Marketing and Use. The primary packaging material is baked clay, with use of polymer and aluminum foil for sealing.
The campaign was a hypothetical re branding of the kulfi produced by a large cooperative conglomerate (amul), which is known for its quality in dairy products and its grasp over a large hygiene conscious target audience.
