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Atta
Atta // Branding - Atta's mission is to capture you, your personality, your lifestyle, your inner spirit into a bottle of perfume.
Atta literally means "self" in Pali, the language of Buddhism. It is also sometimes translated as "soul" or "ego." Among all the Buddha's teachings, those on the nature of the self are the hardest to understand, yet they are central to the religion.
The use of mirror to reflect the name in the logo is a representation of the perfume reflecting your inner-self.