Render of the textile on the shoe.
gLike
Performance Heel

This is my final bachelor project for Industrial Design at Technische Universiteit Eindhoven. Working with the OPENLight team and United Nude I developed a highly dynamic light embedded textile to be wrapped around a United Nude shoe as a show model for the United Nude flagship store in Amsterdam..

The Performance Heel is an innovative, “theater-like” storefront window display. It bridges the gap between highly dynamic television commercials and static window displays with an eye-catching and beautiful light show embedded into the textile of the shoe. This demonstration piece adds “wow” and magic to the already eccentric United Nude name. A motion tracking program allows passer-by's to browse the entire color collection of the Fold High on one shoe.

University of Technology Eindhoven (TU/e) - Industrial Design - BSc

View Website
Rhys Duindam
Founder at Nupky Eindhoven, Netherlands