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Render of the textile on the shoe.
Performance Heel

This is my final bachelor project for Industrial Design at Technische Universiteit Eindhoven. Working with the OPENLight team and United Nude I developed a highly dynamic light embedded textile to be wrapped around a United Nude shoe as a show model for the United Nude flagship store in Amsterdam..

The Performance Heel is an innovative, “theater-like” storefront window display. It bridges the gap between highly dynamic television commercials and static window displays with an eye-catching and beautiful light show embedded into the textile of the shoe. This demonstration piece adds “wow” and magic to the already eccentric United Nude name. A motion tracking program allows passer-by's to browse the entire color collection of the Fold High on one shoe.

University of Technology Eindhoven (TU/e) - Industrial Design - BSc

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Rhys Duindam
Founder at Nupky Eindhoven, Netherlands