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GENERAL DESIGN /// "GZA + JAMIE LIDELL CONCERT" /// JELLYNYC /// POSTER + PRINT ADS

This last minute gig arrived with a 24-hour deadline, no available artist imagery plus a double headliner from two artists representing very different genres. Ultimately I was forced to work with low-res images, the negligible quality of which I then disguised by converting posterized versions into vector files. Other layered details (H20 splashes or blood?) were chosen for star crossed appeal. Look closely to spot Brooklyn's McCarren Pool arch. This project's client, JellyNYC, is most well-known for its "Pool Parties". (*Art was also repurposed into small-format print ads.)

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Hybrid CD / CW / AD | Advertising, Design, Music,... New York, NY