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These unusual glasses, celebrating DIRECTV's 200+ HD channels, took shape after a "Wouldn't it be cool to reeeally manufacture these?!" stock model-specs-toting, New Year's print ad became client-approved — proof that guerilla 'frills' —if strategic— sometimes do find permanent homes, even if initial budgets and briefs haven't called for them. When a viewer looked through the lenses in front of a light source, the term "200HD" appeared exponentially in rainbow miniature. They were gifted to dealership customers, tradeshow attendees and VIP execs. (*My original paper engineering template was not altered by the vendor, although I do wish that the pop-outs featured smoother edges.)

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Hybrid CD / CW / AD | Advertising, Design, Music,... New York, NY