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GENERAL DESIGN /// DIRECTV /// PULL-TAB COUNTER DISPLAY (+ Video Sample)
THIS PROJECT PAGE FEATURES: 3D pull-tab counter display + video demo ||| I chose to keep the design of this consumer educational piece simple (in accordance with DIRECTV's brand guidelines), but added unexpectedly fun sophistication thanks to complex paper engineering. When each of six tabs is pulled, circular swiping motions give way to additional messaging — giving the headline enhanced meaning. I penned all representative copy, created the vector icons from scratch plus worked with our chosen vendor to fine-tune my paper engineering prototype.
