......the players themselves posed huge impasses. For whereas DIRECTV maintains seasonal contracts with select icons, and can therefore arrange custom shoots with the former, certain NFL players and jersey numbers may be off limits. And whereas Getty might feature a handful of pro-athletes from juuuust the right angles in just the right poses with all necessary body parts intact, others often require copious amounts of Adobe Frankenstein-ing...or in this case — 3D modeling meshed with deceptive stand-in backsides.
The pieces seen here were devised to help bar owners score new biz on game days.
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GENERAL DESIGN + MAD AVENUE /// DIRECTV /// NFL SUNDAY TICKET /// BAR MERCH KIT
THIS PROJECT PAGE CONTAINS: banner + pennant string + 3D dangler + sidewalk talker + clock + coaster + caddy + calendars + drink tents + poster ||| RECOGNITION: Promax Sports Media Marketing Awards ||| While this might not appear to be an overtly conceptual campaign (the "tunnel" vision was mine), few realize what challenges accompany mass-market retail assignments, let alone those for major sports vendors. By example, not only did this campaign's fan-fermenting visual need to be ready to slide into an infinite array of print and interactive formats (including massive highway billboards, elongated doorhangers, direct mail pieces, directv.com and ads of every imaginable size)......
