Because I was insanely busy with other SIDESHOWS tasks, and because my team had no way of knowing which artists would be participating until the nth hour — nor how many...I needed to create a series of branded templates which would allow me to plug in artist info & band-provided promotional photos on moment's notice. (*Had a full-scale festival become an actuality, I would have designed an über conceptual band-agnostic poster to highlight what would have been a large roster of artists.)

I co-founded SIDESHOWS with 4 partners in 2010 in collaboration with the Big Apple Circus in Damrosch Park at Lincoln Center. An 8-16 event music-meets-the-circus-under-the-big-top music festival was our original goal. The recession thwarted our most ambitious efforts, however Time Magazine deemed SIDESHOWS "one of the best" of 2010. Sponsorship corralling, talent coordination, general production, design/writing/research/IA, you name it. I tasked it.

*** Nyc Factotum...
Hybrid CD / CW / AD | Advertising, Design, Music,... New York, NY