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INTERACTIVE /// SAMSUNG S (FRIDGE) /// MICROSITE /// ART + IA

What to do when you've received instructions to mirror a partner agency's weak print concept? Divert impressions with bold graphics and smart IA. Key European cities were chosen to represent the given theme of "Grand Spaces", whether within the fridge itself or a well known architectural interior, complimented by local lore + practical product demos. Postcards served as entry portals. (*Previously housed at samsung.com/us/grandspaces)

*** Nyc Factotum...
Hybrid CD / CW / AD | Advertising, Design, Music,... New York, NY