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MAD AVENUE + GENERAL DESIGN /// OLN /// LOUIS VUITTON CUP /// MARTINI SHAKERS /// ART + ILLUSTRATION

THIS PROJECT PAGE FEATURES: martini shaker lanterns + embroidered bags + hang-tags + invitation cards ||| CLIENT: OUTDOOR LIFE NETWORK (*Later changed to Versus + NBC Sports Network) ||| CUSTOM TYPEFACE: Rugged Slab/Sans ||| OLN is a sports & outdoor enthusiasts cable network which has since changed ownership and therefore name. Prior to a major branding overhaul, one-off-designs were an OLN norm. The following represents a luxury promo piece created for the television network's Louis Vuitton Cup (sailing) programming. What appear to be starboard/ port lanterns are actually enormous sterling silver MARTINI SHAKERS (!!!), which were packaged in elegant embroidered bags. Each bagged shaker was in turn placed in a raffia-stuffed, lidded white box accompanied by enveloped invites. Smaller info hang-tags were attached to the lantern shakers on small chains. (*To stay within budget I illustrated the embossed card imagery myself.)

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Hybrid CD / CW / AD | Advertising, Design, Music,... New York, NY