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MAD AVENUE + GENERAL DESIGN /// OUTDOOR LIFE NETWORK /// BRANDED MARKETING KIT
THIS PROJECT PAGE FEATURES: Launch Kit box, literature & filing tabs + Local Ad Sales Kit folder/interior & literature tabs ||| CLIENT: OUTDOOR LIFE NETWORK (*Later changed to Versus + NBC Sports Network) ||| CUSTOM TYPEFACE: Rugged Slab/Sans ||| OLN is a sports & outdoor enthusiasts cable network which has since changed ownership and therefore name. The following represents OLN's rebranded aesthetic thereby having transformed what was once a drab, stereotypical, randomized vision into one of unified and inviting fun. Many branded marketing materials joined the campaign's roster of print ads.
