"International Skiing Federation" (*This ad has always been a fave. Every offered snow sport was depicted alongside the network's kaleidescope-d logo. The image was later used as an embossed holiday card.)
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MAD AVENUE /// OUTDOOR LIFE NETWORK /// FIS (SKIING) /// COPY + ART
Prior to a major branding overhaul, one-off-designs were an OLN norm. Assignments destined for specialist sports mags arrived weekly with budgets which didn't allow for photo shoots nor outdated stock. Space hogging timeables were also usually mandatory, therefore coming up with interesting ways to incorporate programming which would appeal to knowing enthusiasts was also a must.
