Dr Pepper Snapple Group partnered with Paramount Pictures to promote the franchise reboot of Teenage Mutant Ninja Turtles with a special limited-edition can design for DPSG's Crush brand. I was hired by DPSG's Marketing Partner, Group360 Worldwide, to consult on this project and make use of my promotional design experience and illustration expertise. The fact that I was a life-long TMNT fanboy was a huge benefit in that I essentially came in on day 1 knowing what I wanted to design for these cans (see, Mom? Watching all those cartoons when I was a kid finally paid off!)
This franchise has a fan base 30-years strong, and indeed, if the movie needed to be done-right for them, these TMNT cans did also.
I expanded on the design theme and came up a treatment for the Can 12-Pack + bottled Crush products. The results were a hit with both Paramount and consumers, who instantly recognized the collectable appeal of the limited edition cans & which have become a highly sought after promotion.
