Jul 2013 - Feb 2016 (2 years 7 months)
• Art direction and creative development for different brands (Intel, MinTic, Ministerio de Mineria, Clorox, Harinera del Valle, General Motors de Colombia, UNE, Exxon Mobil).
• Advertising creative strategies development, creative conceptual and graphic work of events and exhibits, activations at the point of sale, product launch.
• Direction and creative ad campaigns conceptualisation.
• Creation and layout design of category brand manual for Intel Colombia and Peru.
• Conceptual, graphic and scenographic development for Exxon Mobil Colombia events.
• Creative and strategic direction for Clorox products launch in the different stages (internal company launch, buyers event and product brand activities inside retailers stores).
• Creative and strategic development for brand activities, brand exhibit and brand product for Intel Colombia and Peru, naming among others “La Carrera Touch Colombia” and “First Time Buyer Peru”.
• Graphic and scenographic development for Christmas season activation brand for Bon Bril Colombia.
• Creation, implementation, creative and scenographic development for “Ciudad i”, educational event tour for the Ministerio TIC.
Dec 2010 - Jul 2013 (2 years 7 months)
• Responsible for graphic design and creative development for different clients (Continente, Elite Brands Global, Mario Hernández).
• Creative design of "Point of Purchase" advertising material, event and exhibition conceptualisation and design, activations at the point of sale, product launch.
• Direction and creative conceptualisation of advertising campaigns.
• Photographic editing.
• Digital photomontage of exhibitions and planograms.
• Development and management of graphic design for the “Pecados” campaign for the Mario Hernández brand.
• Image remodeling of the “Boing Toys” logo for Continente.
• Development, implementation and adaptation of "Point of Purchase" advertising material and of exhibitions for different toy brands imported by Continente (LEGO, Bratz, Lalaloopsy, Boing Toys Christmas, among others).
• Art direction for television commercials “Baby Lagrimitas” and “Cocina Princesas” of Disney and Navidalbum Boing Toys.
• Website design for Boing Toys and for the different Continente brands (Bakugan, Moon Dough, among others).
• Development and adaptation of toy packaging.
Apr 2008 - Dec 2010 (2 years 8 months)
• Creative design of "Point of Purchase" advertising material, event and exhibition conceptualisation and design, activations at the point of sale, product launch; graphic design, piece design and branding for event “Batalla B-Boy” for LG Electronics.
• Graphic conceptualisation and development of layout for “Vivamos la alegria” Telefónica Telecom, brand presence in the Barranquilla Carnival.
• Creative development for layouts for Cirsa Group (Casinos), Nestle, Bogotá Chamber of Commerce, Anua, Lipton, Fenalco, Distoyota, SISA, Telefónica Telecom, among others.
• Branding of Telefónica Telecom event for Divercity.
Dec 2006 - Apr 2008 (1 year 4 months)
• Responsible for creative design and development of "Point of Purchase" advertising material for clients (Nestle, Alpina, Kellog’s and Productos Familia).
• Application, management, and use of "Corporate Image" of the various brands.
• Management and application of the quality control system ISO 9001.
• Standardisation of archives in conformance with the up to date management of PDF format and management of colour profiles according to the lithographic printing demands.
• Public relations and customer service.
• Photography and digital edit of the full product range of Alpina for 2007-2008 catalogue.
• Graphic, conceptual, and technical design of "Point of Purchase" advertising material and Christmas exhibitions for Nestle Galletas 2007.
• Design and launch of exhibition for Nestle, Fritolay, Productos Familia among others.
Jan 2006 - Dec 2006 (11 months)
• Diagramming, digital development and finalisation of printing systems at point of sale; advertising for agencies clients, principally: Shering Farmacéutica, GlaxoSmithKline, Novartis, Novamed.
• Management, development and diagramming of graphic material for various brands and products in the area of pharmaceutics.
• Application of "Corporate Image" in accordance with the distinct manuals for development and use of Image and Brand.
Jun 2005 - Jan 2006 (7 months)
• Creative development and design of marketing tools for clients (Alpina, Kellog’s and Kimberly Clark). Management of Corporate Image for the various brands.
• Administration of internal traffic in company’s art department. Finalisation of archives for production in accordance with technical characteristics of product.
• Public relations and customer service.
• Creative design and finalisation of the print marketing campaign “Fabrica de Jugetes (Toy Factory)” for Kellog’s Colombia.
• Design, diagramming and photography for company catalogue.
Graphic Designer internship
Mar 2004 - Aug 2004 (5 months)
• Responsible for the management and development of graphic and printing tools.
• Emphasis in the development of the "Graphic System" of the commercial and internal company press, internal promotional media and other interests of the various departments that make up the company.
• Participant in the launching of the Standardisation of Services, Presentation, and Corporate Philosophy Manuals, which set standards for the internal function of the corporation.
• Development and organisation of internal and public printed marketing materials, with the goal of lowering production time and costs.