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CAMP Branding
CAMP is Jollibee Foods Corporation's leadership traning program for it's would be executives and directors. JFC is Asia's largest food service restaurant company. Brave Design, the agency I worked for, was commisioned by the consulting company to do the branding of the program.
This case study involved multi-phases from logo design, brand identity development and implementation. The company is known for its mascot named Jollibee and so the concept of the logo design is a bee hive where all the jolly bees (employees) are bred.
