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BI_BRAND RENEWAL DESIGN
Brand design for NJ Lighting_
Renewal of Logo & Brand Identity
NJ Lighting is lighting company based on ceramic design. When I started a brand renewal project, it needs to identify NJ Lighting as design collection for high end lighting products.
New logo and brand name should bring company's character back to ceramic design as its excellency in lighting industry.
NJ Collection is no more lighting company, but design collection for upscale interior materials.
Its project includes brand identity with logo design, naming and application for on & off line advertising.
