Orlando Villagran

As packaging design manager I participated in focus group testing, theme research and brainstorming of the new Matchbox manifesto and reason for being. I directed the package design team through all aspects of brand identity including: overall strategy, package engineering, package design, copywriting, illustration and brand colors. I designed the new brand logo.

As packaging brand manager I participated in focus group testing, theme research and brainstorming of new Matchbox manifesto and reason for being. Directed design team through all aspects of brand identity including: overall strategy, package engineering, package design, copywriting, illustration and brand colors. Designed new brand logo.

As packaging brand manager I participated in focus group testing, theme research and brainstorming of new Matchbox manifesto and reason for being. Directed design team through all aspects of brand identity including: overall strategy, package engineering, package design, copywriting, illustration and brand colors. Designed new brand logo.

As packaging brand manager I participated in focus group testing, theme research and brainstorming of new Matchbox manifesto and reason for being. Directed design team through all aspects of brand identity including: overall strategy, package engineering, package design, copywriting, illustration and brand colors. Designed new brand logo.

As packaging brand manager I participated in focus group testing, theme research and brainstorming of new Matchbox manifesto and reason for being. Directed design team through all aspects of brand identity including: overall strategy, package engineering, package design, copywriting, illustration and brand colors. Designed new brand logo.

In the Matchbox collector line there are 3 main brands: Superfast, Models of Yesteryear and Dinky. By far the most popular and cherished of these is Superfast. Under my management we created a dynamic 70s inspired, painterly illustration style and the term, retro-mod was born. The prestige brands, though lesser known, resonate across international markets. Graphic design by Patti Gonnoud.