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Merrell Shoe Ad
Opportunity
Create an ad for Merrell to be featured in
such magazines as Outdoor or Mens Health.
The target market is Men 25—49 who run
great races.
Solution
Create a simple, yet emotional advertisement that shows the elements – snow, rain and sun – each getting larger and larger ending finally with the Merrell shoes. They are the solution to dealing with those elements and yet a greater element than the rest.
