Home page - Reductostart is a campaign launched by pharmaceutical company Abbott Labs, dealing with the risks posed by overweight. Developed at Grapefruit, the existing online component of the campaign was redesigned to provide a more comprehensive approach. The site offers extensive information on diets, interactive tools to assist in identifying weight related issues, a discussion forum and a new visual concept, better suited to the target audience.
Home page - Reductostart is a campaign launched by pharmaceutical company Abbott Labs, dealing with the risks posed by overweight. Developed at Grapefruit, the existing online component of the campaign was redesigned to provide a more comprehensive approach. The site offers extensive information on diets, interactive tools to assist in identifying weight related issues, a discussion forum and a new visual concept, better suited to the target audience.
Content page detail - Reductostart is a campaign launched by pharmaceutical company Abbott Labs, dealing with the risks posed by overweight. Developed at Grapefruit, the existing online component of the campaign was redesigned to provide a more comprehensive approach. The site offers extensive information on diets, interactive tools to assist in identifying weight related issues, a discussion forum and a new visual concept, better suited to the target audience.
Forum page details - Reductostart is a campaign launched by pharmaceutical company Abbott Labs, dealing with the risks posed by overweight. Developed at Grapefruit, the existing online component of the campaign was redesigned to provide a more comprehensive approach. The site offers extensive information on diets, interactive tools to assist in identifying weight related issues, a discussion forum and a new visual concept, better suited to the target audience.
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Reductostart Web Site