Fiat 500 ADV
Fiat 500 ADV from Paolo Casalis
Fiat 500 ADV

Don't wash me, buy her!! - Who,during his childhood but even in his adult age,has never used dirty car glasses as a surface on which to leave his own messages?
The classic “Wash me! ”, with the verb rigorously in the imperative form.
In the same way, for the launch of the new 500, cars of every city will be covered with imploring writings:Don’t wash me, buy her! it is the message of a guerrilla marketing operation through which the cars themselves will ask their owners to be replaced with the new Fiat '500.

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Fiat 500 ADV

Don't wash me, buy her!! - Who,during his childhood but even in his adult age,has never used dirty car glasses as a surface on which to leave his own messages?
The classic “Wash me! ”, with the verb rigorously in the imperative form.
In the same way, for the launch of the new 500, cars of every city will be covered with imploring writings:Don’t wash me, buy her! it is the message of a guerrilla marketing operation through which the cars themselves will ask their owners to be replaced with the new Fiat '500.

Paolo Casalis
Architect carmagnola, Italy