In this three page sales collateral piece, I used 3rd party audit statements to show I show how the publication I worked for had 12,649 more significant subscribers than the other publications in this market. I showed comparisons of purchasing or specifying audience demographics and also non-purchasing or specifying audience demographics. We carried this concept into the media kit that summer.
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12,649 more Targeted Industry Subscribers
I researched print circulation claims of a competing publication and found that much of their circulation was either undefined or didn't fit the target audience of their advertisers and also our advertisers. So I created a universal category of subscribers that fit three publications in a competing market and highlighted how our publication had 12,649 more subscribers that mattered, than other publications in the sustainable building industry.