Napkin Ideas
Napkin Ideas from Paul Dykstra
Napkin Ideas

I designed two flyers for a publication to take to a sustainable building and architecture trade show called Greenbuild. The headline, "Napkin Ideas", plays off the idea of jotting ideas down on cocktail napkins. Each sheet has a different set of questions based on the whether someone is a business owner or agency and encourages the client to write down ideas they came up with while attending the trade show or meeting with clients. The second side of each sheet shows how the publication can help you can achieve your ideas by advertising to the publication's audience.

The branding fits the more informal, yet design-oriented persona for this audience. The graphical effect of natural lighting and textures, and a handwritten font also fit the persona for this audience.
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The reverse side showed statistical support for advertising with Environmental Design + Construction magazine.
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Napkin Ideas

I designed two flyers for a publication to take to a sustainable building and architecture trade show called Greenbuild. The headline, "Napkin Ideas", plays off the idea of jotting ideas down on cocktail napkins. Each sheet has a different set of questions based on the whether someone is a business owner or agency and encourages the client to write down ideas they came up with while attending the trade show or meeting with clients. The second side of each sheet shows how the publication can help you can achieve your ideas by advertising to the publication's audience.

Paul Dykstra
Marketing & Branding Strategist Detroit, MI