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Quaker Oats: Make Malaysia Heart Healthy

How do you make people listen to a hard-hitting message? What better way than taking cues from Mary Poppins' infectious song, "A Spoonful of Sugar Makes the Medicine Go Down". So, by injecting some measure of humour into the commercial, we were able to convey a serious message in a more palatable way. This commercial together with the other forms of communication went on to win an Effie Award in 2011.

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Patrick Lee
Copywriter Kuala Lumpur, Malaysia