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Columbus McKinnon Corporation
This concept promotes CM hoists for their Entertainment Technology (ET) division. Having a product that’s typically suspended from the ceiling was an opportunity to emphasize the ceiling plane and CM hoists, usually hidden from view. The fabric covered truss combined with a simple identity tower comprise the main exhibit elements. Hoists are hung from the ceiling structure and were originally intended to be highlighted with a coil drape back drop. Also shown only in the renderings are moving flat screens intended to show CM brand assets.
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