Patrick Haggerty

This concept is a further iteration of "Shaping the Networked Society". New brand assets are introduced as this brand evolves. Specifically, imagery of pixels or bits of information are used to promote Ericsson's ability to compress and decompress video data, which is very dense. A hanging projection screen over the booth plays promotional brand imagery and content. Exhibit and graphic elements also reinforce Ericsson's position.

• 3D Modeling
• CAD Design
• Creative Suite
• Branding & Corporate Identity
• Creative Direction
• Exhibit Design
• Formz