Zippo Outdoor @ Outdoor Retailer

This booth was the initial launch of Zippo's newly developed line of outdoor products primarily for car campers. The exhibit structure alludes to camping with fabric skins, in many cases attached with custom bungee/shock cord. Aluminum posts are covered in a wood grain vinyl. I worked closely with Zippo's ad agency to maximize brand assets. Products are presented in the context of rustic materials. A Planogram shows how Zippo's new product line will display in stores. A conference room allows for extended meetings with attendees. The second series of photos shows a brand refinement several years after initial launch.

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Freelance, Full-time
Patrick Haggerty
Exhibit Designer / Design Consultant / Design Director Buffalo, NY