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Zippo Retail Brand

Zippo, manufacturer of the iconic cigarette lighter, needed to develop a retail brand for their overseas sales as well as a new expanding product line. Working with the Marketing Director and various staff, I developed a retail brand and catalog of retail components for creating a “Zippo Store”. A model store was designed and built within their corporate offices and is used for training prospective retailers about Zippo’s retail brand and its proper use.

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Freelance, Full-time
Patrick Haggerty
Exhibit Designer / Design Consultant / Design Director Buffalo, NY