10,000 Fish Sukoshi Bug

Consulted for Catch Co. on the development of the now renowned 10,000 Fish Sukoshi Bug finesse fishing bait.

This is a minimalist finesse creature bait that features a buoyant lure material that when combined with a lightly weighted jig head allows for this lure to sit vertically on the bottom and move enticingly with minimal rod work.

This style of fishing is known as Ned Rigging and is highly effective for catching fish in heavily fished water.

It's an increasingly popular as a bass tournament and is a go-to lure for many recreational freshwater bass anglers.

Paul Osimo
Senior Industrial Designer Providence, RI