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IBM PureSystems Server

IBM PureSystems integrate server, storage, networking and platform middleware resources in a single security-rich system. The systems optimize decades of IBM’s commitment to clients, best practices, innovative thinking and industry leadership. Unique front console geometry addresses the complex issue of adequate airflow for cooling while conveying a strong brand identity. This attractive solution celebrates the combination of IBM’s hardware and software to provide a package unlike typical industry offerings. Bold use of color and triangular forms tie into marketing material and creates a new look for IBM hardware.

Paula Besterman
Industrial Designer at IBM Raleigh, NC