Initially Abbott Farms contacted me to develop a logo for their new Four Grand Cider. After listening to their ultimate goal, we moved forward with a complete redesign of their retail operations. I introduced them to shopper based design principles to guide, delight, and give an experience to shoppers. The interior was recreated to look like a barnyard with faux building structure, murals were painted hinting to the apple orchard that they were most known for, hand crafted signs and banners were produced- keeping the style a bit rough to look farm-exoctic. All sections of the store were reinvented to launch their new identity. This along with developing a new season of agri-tourism brought in thousands of new consumers to a farm-fresh experience.
