Cardiac Life

Cardiac Life was initially looking for sales tools and what happened was a complete redo of their identity. After years of struggling with local advertising and marketing agencies they were ready for a change. The mission was to position the company as experts to set them apart from the competition. All new visuals were developed to give them the visual authority they needed to look like they were a national corporation. Communications were tailored to specific market segments to help make their services more meaningful to potential consumers. This set features a variety of samples, that boosted the company to a new level in the marketplace.

Paul Cammilleri
PAULCAM Communication Design & Development Auburn, NY