Covergirl looked to expand their line of products in Walmart and needed help communicating their plans. Once Chase Design's team had the base strategy, developed concept sketches, and re-figured plan-o-grams, then I was called in to develop a presentation with a high-end beauty look. I choose to use celebrity photography supplied by the Covergirl team to keep with their initial marketing power. The presentation also incorporated new beauty shots, and imagery of shoppers and consumers applying the beauty products alongside the data points to punctuate the effectiveness of the strategy. Animated slides were also used in the original PowerPoint to reveal information in an engaging way. This featured set is a group of select slides from the overall presentation.
